“Physician heal Thyself” by Antoine Hepkins, Music Editor, Power88 The FM

"Physician heal Thyself" by Antoine Hepkins, Music Editor, Power88 The FM

 

Antoine Hepkins, Music Editor, Power88 The FM

The Music Business is on the brink of total collapse-this comes as a surprise to nobody.  I asked my daughter where she bought her music; she didn't understand the question (her generation does not purchase music)!. 

The demographic that still spends money on their music are poorly served by the Major Labels. 

The Music Industry could help itself by signing acts culled from the sizable segment of society that still buys records (i.e. the "Baby Boomers" who created the industry!!).

The children responsible for propelling artists like The Beatles, The Temptations, Jimi Hendrix, Dionne Warwick, Led Zeppelin, Earth, Wind and Fire, et al. into the stratosphere have come of age and are wondering where the music went.

If a label with any sense of self-preservation were to sign artists in the vein of the acts previously mentioned they might be pleasantly surprised by the support received (there is a huge demographic longing for music played by actual musicians that are being ignored).

Instead of kowtowing to children a move in the opposite direction may prove to be the only thing that can generate much needed revenue.

Consider this: The Beatles released an album 40 years after they went their separate ways and it went to #1 the same week; you don't need to be a Rocket Scientist to figure out who bought the lion's share of those CD's.

"Physician heal thyself"

Antoine Hepkins

Note: Antoine Hepkins is a Recording Artist based in Upstate NY.  Hear him on Power88, YouTube or on Facebook@AntoineHepkins-Music