Nina Kraviz Dishes On трип Label And Plans For Detroit's Movement Festival
Nina Kraviz
Russian DJ/producer
Nina Kraviz
likes her electronic music organized around a narrative, so every
release on her трип label -- the word means “trip” -- comes with a
theme.
When I Was 14, which arrived May 20, uses a quote
attributed to Mark Twain as its source material: “When I was a boy of
14, my father was so ignorant I could hardly stand to have the old man
around. But when I got to be 21, I was astonished at how much the old
man had learned in seven years.”
Speaking with
Billboard,
Kraviz dissects the quote in a few quick strokes: “The idea is that
sometimes people criticize something because they don’t have a clue what
they’re speaking [about].”
Kraviz enjoyed a few days of respite
in New York City earlier this week before swinging through Los
Angeles and Denver on her way to a headlining slot at the Movement
Festival in Detroit. Despite jetlag and heat -- it was the warmest day
of the year in the city so far -- she chatted happily on the sidewalk
outside the Ace Hotel in Manhattan, while taking occasional sips from an
Americano and chomping on a brownie.
When I Was 14 is the sixth release on трип, and Kraviz suggests that all the records she puts out share broad characteristics.
“I
don’t like clean finished music that has no character,” she declares.
“I really like personality. You can interact with a robotic system
that’s always going to give you the same parameters. Or you can interact
with something gorgeous like a human being.” Later she adds, “There
should be something f---ed up. Just a little bit. That’s what makes it
unique and interesting.”
Like the label's other releases,
When I Was 14 contains
work from multiple artists. But Kraviz resists the term “compilation” –
it implies a willy-nilly selection process, when in fact all her
selections are designed to work in close harmony. Several of the ideas
that animate each release came to her in dreams, starting with the
killer octopus that lent its name to the very first record on the label.
What about the title of Трип002,
De Niro Is Concerned? Kraviz imagined the famous actor “waking up in a cold sweat, thinking how boring his life was. He didn’t make any bad movies.”
Трип
records are supposed to be multi-purpose. Because of the unifying
theme, “you can listen to the album at home” in the same way you would
absorb a full-length from any other genre. “But if you’re at home with
only this record, two turntables, a bunch of friends, drinks, and no TV
working, you can make it a party,” the DJ adds. “All the tracks are
compiled in a way that you can mix in between them.”
One song that
came out on Трип definitively aided the latter activity: “I Wanna Go
Bang” by Bjarki. “It was played by everyone,” Kraviz says with pride.
“Even
Skrillex played it. It was funny that such a small label like we are made this crossover hit.”
Despite the success of the single, it didn’t initially suit her
specifications for Трип. “When I heard it for the first time, it didn’t
really fit the ‘concept album’ idea,” Kraviz remembers. “It was too much
for me – too effective. But after some time I realized it’s magic.” In
the end, she released it as a 12”, the only one on the label to
date. (Bjarki, an artist from Iceland, is a frequent presence on Трип,
and the label plans to release 41 tracks from his archive spread across
three LPs in the next few months.)
For Kraviz, steering a label
has only one downside. “I really like playing vinyl records,” she notes.
“Now I’m becoming this digital DJ – I have so much music from the label
that isn’t released yet, [so] I play a lot from USBs.” But as she
returns to Detroit’s famous Movement Festival, she’s reverting to her
preferred mode. “I selected a lot of very special B-sides,” she says.
“Interesting acid records.” She headlines the Acid Stage on the final
day of the event, slated to fill a two hour slot following Acid
innovator DJ Pierre and
Boys Noize, who also just released a new album.
Her appreciation for the Detroit sound is audible: she speaks
admiringly of the “sci-fi, cosmonaut, intergalactic sounds” and spends a
while humming the melody from unknown records by Underground Resistance
and Juan Atkins in an attempt to identify the tracks. (Eventually she
determines they are “Final Frontier” and Model 500’s “No UFOs,”
respectively.) “There’s always a little bit of Detroit in everything I
do,” she notes. Detroiters Terrence Dixon and K-Hand have both released
music through Трип.
Though she’s played Movement before, the
festival still has its challenges. “It’s a very difficult stage,” Kraviz
says. “It has a lot of difficult acoustics; it’s difficult to hear
something, to mix.” But this seems to fit well with her aesthetic
philosophy and the ethos of Трип. “Sometimes things don’t go the way you
want,” she says.
“But f--- it, that’s the beauty. I want to be
responsible for my own imperfections.”
